By: ELLIOTT GARSKE
Of all things that could happen on National Women’s Day, Burger King tweeting “Women belong in the kitchen” isn’t exactly what one would expect. In a now-deleted tweet, The official UK Burger King Twitter posted one sentence in a very poorly executed way of giving awareness to the lack of diversity in the workplace.
The tweet was followed by a response stating “If they want to, of course. Yet only 20% of chefs are women. We’re on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career.” Now, this begs the question. Why didn’t they just have this in the original tweet to begin with? It’s not like Twitter doesn’t allow that many characters in one tweet anyway, so separating them was bound to end up in disaster.
After deleting the tweet, they then tweeted this apology: “We hear you. We got our initial tweet wrong and we’re sorry. Our aim was to draw attention to the fact that only 20% of professional chefs in UK kitchens are women and to help change that by awarding culinary scholarships. We will do better next time.” Now, we can see that they tried to honestly get their message out, yet the execution was so bad, they deserved all the ridicule they’ve gotten from it.