Is The iPhone Losing Its Touch?

By Robin Bruno

There once was a time when everyone was fighting to get the newest model of iPhone in order to be super cool and trendy, but now, the crazy hype seems to have faded.

    When people are talking about the iPhone, it’s not in a good way. Many iPhone users have been left disappointed and upset with some of the latest iPhone updates.

     In an interview between NPR’s Ayesha Rascos and managing editor with the digital media publication CNet Patrick Holland, they discuss the reasons for users’ frustrations.

     iPhone users are mainly focused on iOS 26, which was supposed to be a “stylistic switch.” However, there have been “many users say it’s becoming buggy, laggy and battery-hungry.”

     Holland addresses all the problems mentioned and stated that, “this is probably Apple’s biggest visual change to iPhone software in a long time,” and that many people don’t favor change.

     The iOS 26 update is compared to the iPhone 7 in 2013 with iOS 7. “Users said at the time that that felt jarring too.”

     Holland does agree with users that the iOS 7 was definitely a big visual overhaul and got a bunch of backlash. BUT, iOS 26 isn’t that crazy and people should get the update for security purposes.

     With the iPhone being a big part of Apple’s business, their product must be top notch and be able to compete with competitors, but there could be a time approaching when the iPhone isn’t in the picture.

     Senior vice president of services for Apple, Eddy Cue, says, “you may not need an iPhone 10 years from now, as crazy as it sounds,” noting the rise of AI and its effects on current technology.

     Cue is not worried about the iPhone losing its grounding. In fact, he stated, “Apple is looking into revamping Safari to rely on AI-powered search engines.” This would definitely harm Google’s search business.

     For Apple’s 2024 fiscal year, “iPhone sales brought in $201.1 billion, around 51% of their total for the year,”and in their March quarter, “that percentage is now 49%.”

     While the hype for the iPhone has decreased significantly, that is not affecting the increasing amount of iPhone users and or a decrease in Apple’s dominance of the tech market.

Leave a comment